|Grandpa Bredo Morstel and Mayor Joe Gierlach|
The fundraising campaign for Amyotrophic Lateral Sclerosis (ALS), which is often referred to as "Lou Gehrig's Disease," has gone viral. [click here to make your contribution] This publicity technique is particularly ripe for mayors.
Being a mayor inherently implies that within your first term in office, someone will ask that you have a pie thrown at you, tape you to a wall, or dump ice water on your head in the name of charity. I sat in for the dunk tank at last year's Nederland Miner's Days event.
Mayor Mike Waid from Parker, Colorado has embraced this aspect of mayorship completely, and he has shaved his head, and dyed his hair purple for charity. He challenged all the 41 Mayors in the Denver Metro Mayors Caucus to the ALS Ice Bucket Challenge. [click here for the video]
Today, the Boulder County Commissioners challenged all the Mayors in Boulder County for the ALS Ice Bucket Challenge. [click here for their video on Facebook] Certainly more entertaining than my video, but because we have a winter festival each year celebrating our cryogenically frozen resident, I expect that it can't be worse than the Polar Plunge.